If this isn’t your first time writing a blog piece, you likely have some data on what content is successful in driving traffic. Look through your Google Analytics account for blog posts that have been successful in the past. Then try to create a follow-up or spinoff to that piece. If you have previously written about the best scheduling software for small businesses. Then you see that it is a top driver of traffic, you could write about other software. Or, write about other topics small businesses might be interested in. Such as ways to drive traffic on a budget. Looking at your own Google Analytics is a crucial part of picking what you should write about next. Your readers came to your post for a reason, give them another to come back for more. This is a big one. It is important to stay up-to-date on trends in not only your industry but also mass consumer culture and see if you can relate it to your audience.
Remember how everyone was playing Pokémon Go? Well, when working for a workplace health and safety training company, we wrote an article on how Pokémon Go has the potential to be a workplace hazard, and people loved it! This is only one example, but I think you get the point. Find Your Voice By finding your voice you will be Phone Number Database able to see what type of content comes naturally to you. Once you know what type of content you enjoy writing about you will naturally have ideas about how to choose your next blog topic in the future. This will save you time down the road as you can write these ideas down for when you need your next piece of content.
Also, nothing is worse than reading content by someone who you can tell doesn’t care about or have a passion for the content. It is dry, boring, and is missing that passion we are all looking for. Once you find your voice and passion your readership and posts per viewer will dramatically rise. What are Your Clients Asking About? Go talk to your Sales or Customer Support department to find out what your clients are asking about! These people spend all their time dealing with customer problems. So they likely have some insight into what clients need to know – which always makes for good articles. For example, if you are a SaaS business and your clients or prospects keep asking about integrations, or how to use information elsewhere. Then this is a good indicator to write about ways to get information into other applications.