Since its launch in 2016, Taobao category email list Live has steadily accounted for half of live broadcast marketing, helping to promote product marketing. Starting from the user objects of Taobao Live, the article analyzes its operation strategy. Since 2015, China has started the first live broadcast about the game. Combined with mobile payment, Taobao seized the opportunity and started the exploration stage of live broadcast marketing in the same year. As of the end of 2015, although it has not yet achieved results, the market sniffing dogs category email list represented by Jack Ma believe that live streaming will become a popular
Sure enough, since its category email list launch in 2016, [Taobao Live] has steadily accounted for half of the live broadcast marketing; and for Alibaba itself, from the disclosure of Double Eleven data in 2019, it can be seen that the total transaction volume of Tmall is 268.4 billion yuan. [Taobao Live] Bringing the transaction close to 20 billion, as high as 7.45%. 1. [Taobao Live] What are the core demands of user operations? [Taobao Live] is positioned as "consumer live broadcast". As one of Taobao's marketing methods, it mainly category email list hunts four types of e-commerce customers:
The first category is customers category email list who do not have time to study the types and details of products and purchase based on recommendations from others. During the live broadcast, the anchor V involves the background of the product, the suitability for the crowd, the pros and cons, etc. It is faster than the customer to spend time "doing homework" and directly select the product sold by the live broadcast. The second category is customers who have category email list doubts about the product and are hesitant to buy it.