You need to start offering your products to make it known indicating the benefits of it and why they should acquire such products. However, the mailing list difference is that you can save your money since viral marketing strategy will give you the benefit of providing free online marketers, who are your clients, through recommendations.
With good freebies that you can offer to your clients, you can motivate their interest to refer your goods to their friends and associates. Reinforcing it with other motivators like offering rewards if they can refer someone, multiplication of visitors in your site will be experienced. More to that, the interest of your target market in viral marketing strategy lies on how you present your products to them.
That is why it is recommendable to use other mediums as much as possible to do these and reinforce your product representation. One of the best ways to do this is to indulge in forums and blogs. Forums and blogs are very interactive. It makes mailing list your participants participate in whatever discussions you may start leading them to the realization of incurring your products with delightful freebies waiting for them.