Now the last step of conversion for paying users has become very difficult, and various marketing strategies are needed. From the moment users click on your homepage, you must start creating content for marketing; the author of this article shared his understanding and experience of content marketing strategies , let's learn together. Although this article is translated from overseas, the principle and essence of content marketing as a whole remain unchanged.
The content marketing funnel mentioned in the article is one of the most easily understood cases for domestic marketers, namely the online education marketing case. For example, if an online financial and business education course wants to be better promoted, it will be converted through the strategy of content marketing funnel, and it will go through three stages:
The first stage is awareness and audience building, which will be launched on the WeChat public account in the form of press releases;The second stage is to obtain clues, and use the 7-day free course of Xiaobai novice financial business as a marketing bait, allowing users to scan the code to get the free course and enter the WeChat learning group;The third stage is the transformation stage.
After completing the 7-day free Xiaobai financial business course, the middle and high-level financial business courses will be promoted in the group, prompting existing students to place orders to buy paid courses. Through these three stages, a complete set of content marketing conversion process can be completed, and accurate paying customers can be acquired. The text begins: If anything published online should be unified under one strategy,
that strategy is the content marketing funnel. Because if you don’t, it’s hard to achieve your content marketing goals; for every content marketer, the content marketing funnel should be the guideline for every action you take online, especially when it comes to converting strangers with content process for customers. content: 1) What is a content marketing funnel? 2) Why use a content marketing funnel? 3) Three steps 4) How to Make a Content Marketing Funnel