Therefore, to strengthen the integration of marketing efforts, efforts to improve the marketing network system, caught off-season and engage the telemarketing list channel construction, the marketing process of transformation, the establishment of a sound terminal management system is the wise choice. Adjust the brand strategy, the optimized configuration of the product structure In the off-season is exactly what the manufacturers telemarketing list of brand strategy adjustment, optimization of the product mix configure, develop the potential market, the hard skills of the key to Time Season.
In a sense, who can effectively use market in the off-season, adjust the telemarketing list brand strategy, the optimized configuration of the product structure who will be able to in the upcoming market season in seize the initiative, to occupy the initiative. Product brand utility is a red wine enterprises to win the market“weapon”, the telemarketing list market in the off-season should be the manufacturers of brand promotion season. Business to organizations and technical personnel, marketing personnel, research market segments, according to the consumer demand of the differences, identify the telemarketing list most advantageous potential opportunities targeted to adjust and optimize the configuration of the product structure, to fight in the season when the sale of a major breakthrough.
Currently the telemarketing list vast majority of the imported wine market segmentation is more to gender, age, income, occupation and education level and other demographic variables as segmentation criteria. The problem here is that even these demographic variables are the same of the population, they are in for and psychologically there may also be large differences. And telemarketing list for itself carries a rich cultural connotation of the imports of wine, only to the population as a standard subdivision is undoubtedly not enough. Which we need in segments of the population on the basis of consumer behavior or psychological further subdivided. First, from the catering to the perspective of imported red wine itself has been subdivided. For example, Western food, seafood, BBQ, desserts, have the appropriate food pairing wine.