The rise of COVID-19 in 2020 has dramatically changed the way our world operates for the foreseeable future. During the first months of the year, most people were confined to their homes and only allowed out if they were an essential worker. You may be thinking, “Okay, Nicole… I too have suffered from this pandemic. Where are you going with this? The Whatsapp Mobile Number List point I'm trying to make is how this pandemic has forced marketers to rethink their strategies. On the one hand, marketers have seen many restrictions on traditional marketing, such as the inability to hold trade shows, conferences,
networking events, etc. Free Guide: The Ultimate Guide to Inbound Marketing Strategy 2022 On the other hand, we have also seen many new digital marketing opportunities like the increase in the consumption of digital content and a focus on new ways to retain our customers. If your team has already crafted their 2021 digital marketing strategy, find the 2021 B2B digital marketing trends infographic below and consider incorporating anything related to your goals. Here are some important points. Back to basics One of the major opportunities that 2020 brought was for marketers to revisit all aspects of their strategies and tactics to see what worked and what didn't. Some companies realized they could be more effective by refocusing on a very important part of marketing – understanding and connecting with their customers. This is the fundamental aspect of other 2021 trends that you will see below.
The rise of retention marketing The other day I was reading a book called Profit First which mentions that it's actually harder for a business to be profitable by just focusing on increasing the number of new sales. To successfully increase or even maintain revenue, Whatsapp Mobile Number List a business must be effective at retaining existing customers. According to the Harvard Business Review , a 5% increase in retention can lead to an increase in profits of up to 95%. This is where marketers can step in to create new customer onboarding strategies, loyalty programs, satisfaction surveys, and more. Create memorable interactions In 2020, people were craving new ways to interact with each other or even new brands because we were all deprived of our normal social interactions.