What resources does your business value?Is it cash reserves and rising stock market value? Are these durable assets and a growing inventory of intellectual property? Maybe it's your workforce, your working hours and the overall performance of your teams?Now, one last question: which of these assets does your creative director manage?A company's creative buy email list director isn't just someone who works to make sure your latest campaign is "on brand." He is someone who understands the value of creativity as a resource for your business and strives to generate it whenever possible.
The idea of viewing creativity as a valuable and manageable resource may be a new concept for data-driven companies, but it's a critical area for brands that want to continue creating unique, data-driven content. 'story.Creativity as a resourceOne of the main difficulties companies face when it comes to driving creative ideas is that they treat creativity like oil wells, clinging to the idea that some people have huge reserves of genius that only need to be tapped once for the ideas to start flowing. Worse, this approach also comes with this notion that it's normal for a creative person to dry up.This perspective is harmful for several reasons. First, it puts the burden of creativity production on those with quick and accessible ideas, rather than those who might take longer or a longer process to get there.
And second, it makes creativity a commodity to buy email list be found, not a resource to be invested in.“I believe that everyone is creative, in the sense that everyone can have an idea,” says Forest Lee, director of creative strategy for Skyword. We sat down to talk creativity on a hot Friday afternoon, just a day after he returned from filming in New York. "But executing against those ideas takes practice. It's not just talent. It's spending a lot of time doing creative things."Practical: the intentional commitment of time and labor. Forest does not describe creativity in business as something that is tapped and drained. For him, it is a skill that has developed through investment and dedication. And in this, creative directors serve as essential guides, trainers and leaders.