Keep it light and simple. You can project a professional image without sounding like a rocket scientist. Learn how to explain your thoughts and ideas using simple terms to avoid causing confusion. Also, write as if you're personally talking to your prospects. It's okay to be fun and witty once in a while. In fact, this can help you ensure that these people will not soon forget about you.
Keep it short. Do not even attempt to offer your target audience with 4-5 page long articles. Why? It's because experience taught me that these people do not have the Asia Email List patience to read lengthy articles. What you can do instead is write 4-5 short articles and link them together. Also, make your articles easy to scan. Make use of subheadings, bullet list, and short paragraphs. If you're posting your articles on your blog, break your texts using graphs, images, or illustrations.
Surprise your readers with exciting information. Give these people something to look forward to by consistently sharing insider tips, by giving out free expert advice, and by showing them tips and techniques that they can easily make use of. It's one way to quickly get noticed and considered an expert in the online arena.