Mar 30, 2022
In General Discussions
Start with established Email List marketing and marketing communications consultants who are clearly focused on a brand's profitability and ROI, and not just "likes" or "clicks". They should Email List have significant experience across industries and brands, both for Email List profit and nonprofit, and have a broad understanding of customer, prospect (and employee) motivations to purchase and repurchase, regardless of the business environment. But, Email List above all, they must be media neutral and not selling "one size fits all" solutions. As Tom Bradley, former head of marketing at Nestle said, "The best source of marketing communications Email List leverage is the quality of the message... not the media vehicle, new or traditional, that does or does not deliver." And that also means you must be Email List sure that your consultants have the ability to cultivate and manage the creative process. Selecting A Consultant Unsure of how to select a consultant, much less what type of professional to look for? If your business is floundering Email List and in serious need of overall repair, along with financing, you Email List probably would be better served by either a management or accounting consultant.