Forum Posts

t series
Apr 12, 2022
In General Discussions
The idea of ​​a professional dedicated to managing corporate creativity is a relatively new idea. Brands are very comfortable with the idea of ​​a professional overseeing and critiquing outgoing creative products. But the idea of ​​a professional whose main objective is to understand and show the path that a brand imagines for these products is very new.To understand what that looks like, I asked Forest to explain some of his usual responsibilities to me. I expected to hear the buy email list image of a fearless champion of unbridled imagination, courageously forcing innovation into work processes and client projects. Marketers by nature, tend to be risk averse,” says Forest. "And I don't think there's anything particularly bad about being risk averse." When he engages in conversations about strategy with his clients, the goal is not to force risk under the guise of innovation. On buy email list the contrary, Forest strives to translate the requirements, impressions and vision of its client partners into tangible elements of discovery and execution for its creative teams. Nor is it a one-time liability. It's the beginning of an ongoing conversation that aims both to expand the capabilities of its team, while developing the vision and ambition of its partners."I'll be very open with a client right off the bat and say, 'Hey, I'll give you five ideas, two of them are going to be crazy, but let's talk about it Encourage your own creativitycreativity in teamsImage buy email list credit: ketan rajputEven if your company hasn't actively set up structural teams to train and grow your brand's creativity, you can still practice many techniques that a creative director would encourage from your team. Forest offers three easy ways to start seeing creativity as a resource."Playing games at meetings."Think back to your last strategy, planning, or brainstorming meetings. How many of them involved an awkward silence at first, followed by an idea that everyone snubbed for the next hour? Creative mindsets are difficult and often contrary to the routine mechanics of marketing work. Try starting meetings with a short exercise or game that isn't necessarily directly work-related, but gets people aligned with the rest of your meeting.
0
0
3
t series
Apr 12, 2022
In General Discussions
What resources does your business value?Is it cash reserves and rising stock market value? Are these durable assets and a growing inventory of intellectual property? Maybe it's your workforce, your working hours and the overall performance of your teams?Now, one last question: which of these assets does your creative director manage?A company's creative buy email list director isn't just someone who works to make sure your latest campaign is "on brand." He is someone who understands the value of creativity as a resource for your business and strives to generate it whenever possible. The idea of ​​viewing creativity as a valuable and manageable resource may be a new concept for data-driven companies, but it's a critical area for brands buy email list that want to continue creating unique, data-driven content. 'story.Creativity as a resourceOne of the main difficulties companies face when it comes to driving creative ideas is that they treat creativity like oil wells, clinging to the idea that some people have huge reserves of genius that only need to be tapped once for the ideas to start flowing. Worse, this approach also comes with this notion that it's normal for a creative person to dry up.This perspective is harmful for several reasons. First, it puts the burden of creativity production on those with quick and accessible ideas, rather than those who might take longer or a longer process to get there. And second, it makes creativity a commodity to buy email list be found, not a resource to be invested in.“I believe that everyone is creative, in the sense that everyone can have an idea,” says Forest Lee, director of creative strategy for Skyword. We sat down to talk creativity on a hot Friday afternoon, just a day after he returned from filming in New York. "But executing against those ideas takes practice. It's not just talent. It's spending a lot of time doing creative things."Practical: the intentional commitment of time and labor. Forest does not describe creativity in business as something that is tapped and drained. For him, it is a skill that has developed through investment and dedication. And in this, creative directors serve as essential guides, trainers and leaders.
0
0
3
 

t series

More actions