Apr 05, 2022
In General Discussions
Did you know that 74% of marketers rely on visuals in their social media marketing campaigns, and 56% of them rely on infographics? It's easy to see why visual content is so successful in the online world. "A picture is worth a thousand words" is not a casual statement. There is a lot of truth behind it. The human brain is faster and more efficient at processing visual information. The brain has to put in more effort when processing text, which is why online audiences don't have the impressive attention span of reading articles. You've probably seen the infographic that went viral, right? Case in point: 10 banned foods Americans should stop eating . It owns more than 680,000 shares in Facebook. The infographic was posted on Dr. Mercola's website, so it was clearly created for marketing purposes. The idea behind it is to increase traffic and help doctors build their personal brand. 10 Banned Foods Every American Should Stop Eating source That's the effectiveness of viral infographics! The main question is: how do you create a viral infographic ? We'll give you 7 tips to help you. 1. Unique! The infographic we mentioned as an example works because it is unique. Some people already know that Americans are eating foods that are banned in other countries. Have they seen infographics that clearly list these foods and provide tractable data on the issue? Do not. That's what makes this content so successful. Use your imagination! You can definitely think of a very specific topic from your industry that you can turn into an infographic. Instead of picking something that industry mailing list generally popular in your industry, think about a particularly relevant topic. What will your audience be excited to learn about? What new information can you give them in the form of an infographic ? Remember: even if you want this content to go viral, you're not trying to create an infographic for the entire world. You are targeting a specific audience. Check out this example of a successful infographic: Anatomy for teachers . Despite its popularity as soon as it was published, it was still aimed at a very specific audience: public school teachers. source 2. Keep it simple Let's look at another example: an infographic published by Essay Geeks. The 10 Funniest Test Prep Superstitions is a really cool infographic. It's very unique and aimed at a specific audience (students). You won't see much text in infographics. You will only see superstitions from students from different countries. In China, for example, students believe that red underwear will bring them good luck. 10 of the funniest test prep superstitions source Infographics are effective because they provide fresh information in an easy-to-handle format. Yes; you may include important data such as statistics. It is important to keep the infographic as simple as possible. If you make it unnecessarily complicated, the audience will have a hard time processing the information. 3. Think of a great title An infographic won’t go viral if the headline doesn’t catch the eye. It's that simple. A good title should meet several goals: It must arouse the curiosity of the audience; It must describe the essence of the infographic; It should be short so that the viewer can see it at a glance. Check out this example: an infographic called Reading Like a Sleuth . It is aimed at teachers who should encourage careful reading as one of the most important skills students should develop. How to encourage your students to develop close reading skills would be a pretty boring title, don't you think?